Dell and Google partnership

This is an example of a partnership that DELL works on. Dell choses to partner companies rather than buy out, merger, acquire companies. A partnership with Google to help produce more efficient results.

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Level of Brand Recall and Recognition

DELL Inc, has enjoyed a high level of recognition amongst different sections of the computer literate world. The business model being used at dell has become a case study which is being used by other organizations as well. The other brands that have a level good level of recall are HP, Compaq, IBM.

a brief about the origins of the brand

While a student at the University of Texas, Austin in 1984, Michael Dell founded the company as PC's Limited with just $1000. The company grossed more than $73 million in its first year. In 1990, Dell Computer Corporation tried selling its products indirectly through warehouse-clubs and computer-superstores, but met with little success, and the company re-focused on its more successful direct-to-consumer sales model.

Welcome to my blog

Selamat Detang!! ( welcome in malay!)

I shall be putting up stuff related to branding and more specifically on DELL Inc. That is the brand that i will be focusing on.

Feel free to drop in any comments.

Sayonara!