Monday, December 10, 2007

a brief about the origins of the brand

While a student at the University of Texas, Austin in 1984, Michael Dell founded the company as PC's Limited with just $1000. The company grossed more than $73 million in its first year. In 1990, Dell Computer Corporation tried selling its products indirectly through warehouse-clubs and computer-superstores, but met with little success, and the company re-focused on its more successful direct-to-consumer sales model.

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